Privacy Policy - Last updated: 23 October 2026
 

1. Introduction

Dwell Media (“we”, “us” or “our”) is committed to protecting your privacy and handling your personal data responsibly.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, enquire about our advertising services, become an advertiser, or otherwise interact with Dwell Media.

We provide digital out-of-home (DOOH) advertising services, connecting businesses with local audiences through digital advertising screens located in community venues across Bourne, Deeping and Peterborough.

We process personal data in accordance with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Please read this policy carefully to understand how we handle your information and the rights available to you.
 

2. Who We Are

Dwell Media provides local digital screen advertising opportunities to businesses seeking to increase their visibility and reach audiences in their local communities.

For the purposes of applicable data protection legislation, Dwell Media is the data controller in relation to the personal information described in this policy, unless we expressly state otherwise.

Our contact details:

• Business name: Dwell Media

• Email: conor.mckenna@dwellmedia.co.uk

• Website: www.dwellmedia.co.uk
   

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us using the details above.
 

3. What Personal Information Do We Collect?

Depending on how you interact with us, we may collect the following categories of personal information.

Information you provide directly

When you contact us, complete an enquiry form, request an advertising quote or become an advertiser, we may collect:

• Your name.

• Business name and job title.

• Email address.

• Telephone number.

• Business address or the locations you wish to target with your advertising.

• Information about your business, advertising objectives and target audience.

• Your preferred advertising budget and campaign requirements.

• Information contained in messages, emails or other correspondence you send to us.

• Details relating to advertising bookings, invoices, payments and customer relationships.

Information collected through our website

When you visit our website, we may collect certain technical information, such as:

• Your IP address.

• Browser type and version.

• Device and operating system information.

• Pages visited and interactions with our website.

• The website or source that referred you to us.

• Information collected through cookies or similar technologies, where applicable.

The information collected will depend on the website features, analytics tools and technologies we use.

Information collected through advertising and marketing campaigns

If you interact with our marketing campaigns, including advertisements on platforms such as Facebook or Instagram, we may receive information you choose to provide through enquiry forms or other lead generation tools.

This may include your contact details, business information, advertising interests, preferred locations and budget range.

The relevant platform may also process information about your interaction with its services in accordance with its own privacy policy.

Information received from third parties

We may receive business contact information from publicly available sources, business directories, professional networking platforms, referrals and other legitimate business sources.

Where we use this information for direct marketing, we will do so in accordance with applicable data protection and electronic marketing laws.

4. How Do We Use Your Personal Information?

We may use your personal information for the following purposes:

• To respond to enquiries and requests for information.

• To provide advertising quotations and recommendations.

• To arrange and manage advertising campaigns.

• To communicate with current and prospective advertisers.

• To create, manage and deliver advertising content on our digital screen network.

• To manage customer accounts, contracts, invoices and payments.

• To provide customer support and resolve queries or complaints.

• To maintain business records and meet our legal and accounting obligations.

• To improve our website, services and customer experience.

• To measure the effectiveness of our marketing activities.

• To send relevant marketing communications where legally permitted.

• To protect our business, prevent fraud and establish or defend legal claims.

We will only use your personal information where we have an appropriate lawful basis for doing so.

5. Our Lawful Bases for Processing

Under the UK GDPR, we must have a lawful basis for processing personal data. Depending on the circumstances, we may rely on the following.

Contract: Where processing is necessary to provide our services, manage an advertising booking, prepare a requested quotation or take steps at your request before entering into a contract.

Legitimate interests: Where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms. This may include managing business relationships, developing our services, maintaining business records and conducting appropriate business-to-business marketing.

Consent: Where you have given permission for a specific activity, such as certain non-essential cookies or marketing communications where consent is required.

Legal obligation: Where we need to process information to comply with applicable laws, including tax, accounting and regulatory requirements.

Where we rely on legitimate interests, we consider the potential impact on your rights and ensure that our interests do not override your fundamental rights and freedoms.
 

6. Direct Marketing and Communications

We may contact businesses about Dwell Media's advertising services and opportunities that may be relevant to them.

Our communications may include information about our digital advertising screens, available advertising space, campaign opportunities and related services.

We will ensure that our marketing activities comply with applicable data protection and electronic marketing legislation, including the Privacy and Electronic Communications Regulations (PECR).

The rules for marketing to corporate subscribers, such as limited companies, may differ from those for sole traders and certain partnerships.

Where consent is required, we will obtain it before sending the relevant marketing communications.

Where we rely on legitimate interests for appropriate business-to-business marketing, we will respect your right to object.

You can opt out of marketing communications at any time by contacting us using the details in this policy or by following the unsubscribe instructions included in our emails, where available.

Opting out of marketing will not prevent us from sending essential communications relating to an existing advertising booking, payment, contract or other legitimate business matter.
 

7. Cookies and Website Analytics

Our website may use cookies and similar technologies to ensure the website functions properly, understand how visitors use it and improve our marketing activities.

Depending on the tools implemented, these technologies may include:

• Essential cookies: Necessary for the website to operate or provide a service you have requested.

• Analytics cookies: Used to understand website traffic, visitor behaviour and website performance.

• Advertising and marketing technologies: Used, where applicable, to measure advertising performance or support relevant marketing campaigns.

Non-essential cookies and similar technologies will only be used where the required consent has been obtained.

You can manage your preferences through our cookie consent mechanism, where available, and through your browser settings. Disabling certain cookies may affect website functionality.

The specific cookies and technologies used will depend on the website configuration at the time of your visit.
 

8. Sharing Your Personal Information

We do not sell your personal information to third parties.

We may share personal information with trusted third parties where necessary for the purposes described in this policy.

These may include:

• Website hosting providers and website maintenance services.

• Email, business communication and customer relationship management providers.

• Advertising and marketing platforms.

• Website analytics and performance measurement providers.

• Payment processors, banks and accounting software providers.

• Professional advisers, including accountants, insurers and legal advisers.

• Digital signage and content management service providers.

• IT support and other suppliers who help us operate our business.

• Regulators, law enforcement agencies or other authorities where we are legally required to do so.

We only share the personal information reasonably necessary for the relevant purpose and take appropriate steps to protect it.

Where a third party processes personal data on our behalf, we will put appropriate contractual and data protection arrangements in place where required.

Some third parties may act as independent data controllers in their own right. Their processing of your information will be governed by their own privacy policies and legal obligations.

We may also disclose relevant information as part of a business sale, merger, restructuring or transfer, subject to applicable legal requirements and appropriate safeguards.
 

9. Digital Advertising Screens and Audience Measurement

Dwell Media provides advertising through digital screens located in community venues and other local environments.

We may use information supplied by venue partners or appropriate measurement technologies to understand venue footfall, audience characteristics or the potential reach of advertising campaigns.

Where audience measurement technology is used, the nature of the information collected will depend on the technology and configuration involved.

Where information is anonymised or aggregated so that individuals cannot be identified, it is not personal data under the UK GDPR.

If any technology used by us or our partners processes identifiable information or otherwise collects personal data, that processing must have an appropriate lawful basis and comply with applicable data protection requirements.

We will not assume that information is anonymous merely because it is collected by a camera or other measurement device.
 

10. How Long Do We Keep Your Information?

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, accounting and reporting requirements.

Our retention periods depend on the type of information and the circumstances in which it was collected.

For example:

• Enquiries and prospective customers: We retain relevant information for as long as necessary to respond to enquiries, manage prospective business relationships and undertake lawful follow-up activities.

• Advertiser and campaign records: We retain relevant information for the duration of the business relationship and for an appropriate period afterwards.

• Financial and accounting records: We retain information for the periods required by applicable tax and accounting legislation.

• Marketing preferences and objections: We retain the information necessary to respect your communication preferences and maintain suppression records where appropriate.

• Website and analytics information: Retention depends on the tools used and their configuration.

When personal information is no longer required, we will securely delete it, anonymise it or otherwise dispose of it appropriately, subject to any legal obligation to retain it.
 

11. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse, alteration or disclosure.

These measures may include restricting access to authorised individuals, using appropriate security controls and working with service providers that implement suitable safeguards.

However, no method of transmitting or storing information electronically is completely secure. While we take reasonable steps to protect your information, we cannot guarantee absolute security.

If a personal data breach occurs, we will take appropriate steps to investigate and respond to it and will notify the relevant authorities and affected individuals where required by law.
 

12. International Transfers

Some of our service providers may store or process personal information outside the United Kingdom.

Where personal data is transferred internationally, we will ensure that the transfer complies with applicable data protection legislation.

Depending on the destination and circumstances, this may involve relying on UK adequacy regulations, an appropriate international data transfer agreement or addendum, or another lawful transfer mechanism.

We will take appropriate steps to ensure that personal information receives an adequate level of protection when transferred internationally.

13. Your Data Protection Rights

Under applicable data protection legislation, you may have the right to:

• Access: Request a copy of the personal information we hold about you.

• Rectification: Ask us to correct inaccurate or incomplete information.

• Erasure: Request the deletion of your personal information in certain circumstances.

• Restriction: Ask us to restrict how we process your information in certain circumstances.

• Data portability: Request certain information in a commonly used electronic format, where the right applies.

• Object: Object to processing based on legitimate interests in certain circumstances.

• Withdraw consent: Withdraw consent where we rely on it as our lawful basis for processing.

• Object to direct marketing: Ask us to stop processing your personal information for direct marketing purposes.

These rights are subject to certain conditions and exceptions under the law.

To exercise your rights, please contact us using the contact details provided in this policy. We may need to verify your identity before responding to your request.
 

We will respond within the applicable statutory time limits.
 

14. Complaints

If you have concerns about how we handle your personal information, please contact us first so that we can investigate and try to resolve the matter.
 

You also have the right to lodge a complaint with the UK's data protection regulator, the Information Commissioner's Office (ICO).

Website: https://ico.org.uk/

Telephone: 0303 123 1113
 

You can find further information about your data protection rights on the ICO website.
 

15. Third-Party Websites and Services

Our website or communications may contain links to third-party websites, platforms or services.
 

If you follow these links, the relevant third party may collect and process your personal information in accordance with its own privacy policy.
 

We are not responsible for the privacy practices or content of third-party websites. We encourage you to review their privacy notices before providing personal information.
 

16. Children's Privacy

Our services are primarily intended for businesses and adult business contacts.
 

Although our digital advertising screens may be located in family-friendly venues, this Privacy Policy concerns the personal information we process in connection with our business and advertising services.
 

We do not intentionally collect children's personal information for marketing purposes. If we become aware that we have collected children's personal information inappropriately, we will take reasonable steps to address the matter in accordance with applicable law.
 

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, services, technology or legal obligations.

Any updated version will be published on our website with a revised “Last updated” date.
 

We encourage you to review this page periodically to remain informed about how we protect your personal information.
 

18. Contact Us

If you have any questions about this Privacy Policy, how we process your personal information or wish to exercise your data protection rights, please contact:
 

Dwell Media

Email: conor.mckenna@dwellmedia.co.uk

Website: www.dwellmedia.co.uk
 

We will do our best to respond to your enquiry promptly and in accordance with our legal obligations.